Header
beforedark bar full of text, buttons and figures
afterlogo and navigation only, centred, with an intro
Work
This site, reworked 150 times.
The best reference is the site you are on. It was made exactly the way yours will be: draft, check, improve, until it is right.
Live 150 times.
150versions put online and checked
~60 hestimated: 150 × 15 min fine-tuning, 15 h copy, 10 h images and setup
€0web hosting per month
2languages, one hand
What the rounds changed.
None of these was wrong enough in the first draft to stand out. Together they make the difference between a site that works and one that is right.
Transitions
beforehard edges between header, canvas and footer
aftersoft fades, one continuous canvas
Type
beforethree families, italics in many places
aftertwo families, no italics
Colour mode
beforelight or dark, depending on the device
afteralways dark, a deliberate call
Pricing
beforeseven lines of running costs
afterclear net prices, a page just for pricing
Photo
beforeeyes right in the middle of the frame
aftermore upper body, eyes in the top quarter
Three parts, one hand.
Home and intro
The logo builds itself on the first visit; below, a canvas that follows the pointer.
Pricing and process
Fixed prices, a worked example, seven steps to handover. One source, change once, right everywhere.
Two languages
German and English, legal notice and privacy, no cookie banner because nothing is tracked.
The head start is yours.
Your project does not start from zero.
Design, phone and computer checks, account and address setup: all in place. That is why your site takes a fraction of the time this one did.
Your project could be here
The first three clients pay the launch price and are shown here.